o&i TRANSPORT MARKET RESEARCH

o&i consulting performs and manages transport surveys, helping clients to better understand their operation, customers, and sector.

We help transport clients to gain a deeper understanding of trends within their operation or sector; their customers’ and employees’ perceptions and aspirations; and use of and requirements for products and services. Our experience and knowledge of transport sectors ensure that we ask the right questions in our market research and have the confidence to explore a subject further if needed. View examples of the transport market research approaches we use:

Survey Type	Details
Trend and satisfaction	Observation, measurement, questionnaire and interview techniques: applying the appropriate mix of quantitative and qualitative techniques, gathering large amounts of data, conducting concise questionnaires and / or performing detailed interviews to help clients to understand aspects of their customers’ or employees’ experience, operation, business and sector.
Transport-focused market research	As above, applying quantitative and qualitative methods to enable clients to better understand broader aspects of their business and sector e.g. propensity to use facility / technology modes; interest in new products and services; retail preferences.
Opinion; transaction rate	Utilising qualitative approaches such as interview, focus group or workshop to understand passenger, staff, customer, and general public opinion on existing operations / business; product and service offerings; future planned change; developments and new products and services; experience; satisfaction and other aspects associated with the transport sector